Welcome to the latest edition
of our e-newsletter...
 Our chance to tell everyone what we’re doing, why we’re doing it and asking should you be doing it too!
In these straighten times it is more important than it ever was that your marketing budget works even harder for you. We know that there is a temptation to cut back, in some cases to do nothing, and to just hope that clients will continue to find you until better times come back.
It’s a nice thought to keep us warm but the harsh reality is that if you stop speaking to your customers, if you stop waving that corporate flag and just hunker down there’s a very real danger that when you do eventually pop your head above the parapet again you may well find that your customers have long gone, and in all likelihood to that noisy competitor of yours that’s been shouting, yelling and waving the flag like a demented cheerleader!
 So what’s the answer? Well, firstly do you have a full picture of how all of your marketing activities currently integrate with each other, is there consistency in all branding considerations, are any areas impacting or diluting any others? An independent assessment could answer these questions as well as check for any oversights in your ongoing marketing communications and, it needn’t cost a penny.
TC Advertising offers a full marketing review, free of charge and without obligation, to help ensure that our clients have all points covered. Click here for details.
 E-commerce Developments
Just as you (hopefully) make sure that your services, products, facilities and marketing communications are always evolving to match the on going needs of your customers, we are also very aware of the importance of ensuring that we continue to deliver to the high expectations of our clients.
As a full service agency it is imperative that we provide high end e-commerce solutions that integrate fully with your print and published media activities, to ensure seamless and consistent branding and identity promotion across all marketing platforms.
To this end we have strengthened our in-house e-commerce capacity and capability providing bespoke website design, build and hosting, on-going search engine optimization (SEO), email forwarding and html newsletter and mail shot distribution. Contact us for further details.
Whose Looking At Your Website?
 So now you’ve got a great website; it’s informative, it’s relevant and search engines find it but do you know whose looking? A huge number, (in the region of 70% has been quoted), of people viewing a website do not make contact with the company on their first visit and although this may improve on subsequent visits wouldn’t it be so much better if you were able to obtain their email address so you could contact them?
A proactive action is far more powerful than a reactive response. Our email data capture facility gives you the tools to generate leads. Contact us for further details.
New In House Printing Facility
 Our new full colour digital printer enables us to produce high quality print in low, cost effective quantities that traditional litho print simply cannot match. Ideal for corporate stationery, leaflets, posters and date sensitive exhibition vouchers. Contact us for further details.
And finally, a wise man once said, “Sometimes doing nothing is the right thing to do.”, unfortunately for him a wiser man spoke with us and won lots of new business!
Until next time,
TC Advertising Ltd.
Advertising & Marketing Communications
No slogan, no gimmick – just honesty (What, in advertising?) |
